The Digital Marketing Funnel Stages, Explained

The Digital Marketing Funnel Stages, Explained

In digital marketing, demand generation brings prospects to your website. Once they’re there, the series of pages they visit, in a single session or multiple sessions, determine their likelihood of converting into customers. This entire process is known as the digital...
Digital Marketing Conversion Rate

Digital Marketing Conversion Rate

Understanding the conversion rate of the many digital marketing channels available to your company sets you up for success in your marketing campaign — particularly when segmented by industry. The following report was compiled from data collected between 2016 and 2021...
Windows 11: New features and improvements

Windows 11: New features and improvements

Windows 11: Design and interface The Windows taskbar with a Start button in the bottom left corner is now familiar to millions of PC users. However, this time around, Microsoft has changed that. The company says “With Start, we’ve put you and your content at the...
The Easiest Way To Disaster-Proof Your Cyber Security

The Easiest Way To Disaster-Proof Your Cyber Security

Though no one would dispute the increasing prevalence of cyber-attacks on businesses in recent years, many small-business owners believe themselves and their business to be immune to such attacks. Broadly speaking, many small-business owners are likely to think that...